Blackberry Qwerty Smartphones To Cost Cheaper
By Ashish Kumar, July 23rd, 2014
Already facing the threat of extinction, the Canadian smartphone manufacturer, BlackBerry has droped of the prices of their QWERTY devices – 9320, 9720 and Q5 – by as much as Rs 6,000. The BlackBerry 9320 is a 3G variant of the 9220 which was launched at Rs 15,499 in India. With this price cut, the BlackBerry 9320 becomes the cheapest 3G-enabled QWERTY device in BlackBerry’s own range of devices. Its hard to say weather it would still be able to attract people in India where markets are already flooded by a massive range of budget smartphones with heavy specifications.
“The classic BlackBerry Keyboard, re-engineered for the fast efficient navigation and one-handed use, has huge fan base who swear by the distinct typing experience that BlackBerry offers. These compelling price-points will enable QWERTY fans to experience the latest technology and ease of use in one device." said Sameer Bhatia, Director, Distribution, BlackBerry, India.
“The classic BlackBerry Keyboard, re-engineered for the fast efficient navigation and one-handed use, has huge fan base who swear by the distinct typing experience that BlackBerry offers. These compelling price-points will enable QWERTY fans to experience the latest technology and ease of use in one device." said Sameer Bhatia, Director, Distribution, BlackBerry, India.
The BlackBerry 9720 was launched last year for Rs 15,990 and after the price slash will retail at Rs 11,990. The Q5, on the other hand, was launched for Rs 24,990 last year. It received a 20 percent price cut at the beginning of the year, which brought the price down to Rs 19,990, and with the latest cut, the price tag is down to Rs 13,990. Earlier when the company slashed prices of its devices like Z30 and Z10 under special offers, the response they got good enough to sell out the entire stock.
These cut downs in the pricing of these devices is to attract the Qwerty fans still alive out here in India. A good response from the Indian market would mean a lot to the company.
These cut downs in the pricing of these devices is to attract the Qwerty fans still alive out here in India. A good response from the Indian market would mean a lot to the company.
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